Online Consumer Behavior: from E-commerce to S-commerce

The talk will cover major concepts in online consumer behavior and their application, ranging from electronic commerce to social media commerce. We will discuss factors affecting people’s decision to buy and their antecedents. In addition, we will inspect leading research on the topic in order to detect possible future trends.

Event Date: Saturday January 14, 2023

Event Time: 5 pm to 6 pm

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